Branding Needs Creativity
Each brand is based on the thinking, feeling, needs, and thoughts of its founder.
What makes a brand personality is the attitude of its founder.
Brands that are competing with each other in the same industry each have their own personality and essence. Like their founder.
Accordingly, the audience has different perceptions and knowledge of each brand.
Certainly in this section, we do not talk about brands that have not yet been able to have an established identity and present it to the audience.
But what parameters in the definition of brand personality and thought should be considered?
What brand points are important to the audience?
How can the wishes and vision of the founder be implemented within the brand?
What are the ways and connections to send the brand character to the market?