Growth Strategy
Adapt organizations to apply Design thinking effectively
First, this question occurs to many design thinkers and business owners.
So, if we consider the organizational structure as a pyramid, at the top of the pyramid are managers.
On the other hand, at the bottom are employees and the workforce at the operational level.
Based on the results of the empathy phase with the organization that we did at MAKH, the effectiveness of design thinking can redesign the top and the bottom of the pyramid.
However, empathy helps to recognize the organizational needs and their issues.
Hence, compared to applying design thinking to the strategic levels, applying design thinking for solving operational problems and business issues and projects is a faster process with a lower cost.
Indeed, the presence of design thinking at the strategic levels of an organization has a long-lasting and significant impact.
It affects the main structure and different layers and sections of the organization as a way of thinking and culture.
Thus, design thinking at the macro level of an organization is mainly about changing the culture, strategy, and leadership in that system.
Therefore, this is a path that requires the patience and support of all members of the organization.