Hofex Overview
Tehran International Exhibitions held the International Fair of Furniture Industry (HOFEX 2021) at the permanent location.
From 2nd to 5th of Dey with the presence of well-known brands in the field of office and residential furniture.
Simultaneously, the second furniture design event was held at the exhibition site by FIPCO, which aimed to display selected works.
In addition, bring together designers and manufacturers in order to synergize in different areas.
Besides, express challenges from both sides with the presence of the brand managers and university professors.
The discourse of the second day with the management of Majid Khoshbakht, the founder of MAKH, with guests Ali Khademzadeh – CEO of Artage brand, Koosha Darabnia – CEO of Arvinaj brand, Dr. Mohseni, university professor and Marjan Ahrabifard, CEO of Martfar Design.
The speakers mentioned the need for a strategy in the furniture industry as well as the importance of the presence of designers along with manufacturers in the industry.
Mr. Majid Ahmadi Khoshbakht, in a panel discussion on the strategy of the furniture industry.
firstly, addressed the issue of important factors in formulating the strategy of organizations.
Moreover, talked about the global furniture market.
He also discussed the role of design thinking and its importance and position in the strategy and development of organizations.
Furthermore, trends in the furniture industry all over the world in 2021.
He asked the guests to talk about the challenges facing the furniture industry in Iran.
Also, the guests discussed the solutions that seemed to be effective in the future of this discourse.