Creating core brand values has more of an internal function. Human forces live within a group with core values and form the dos and don’ts of work and communication with each other based on the same.
Design as a culture and value can include all units of the supply chain.
Design is not just a product.
Design is a process that everyone lives with as a collective culture.
When a customer touches a designed product, he sees the output of all departments of a company that have long lived with a value called design.
The designed product is the result of the “design culture” of an organization.
The identity and inner thought of an organization is manifested in its final product. MAKH Academy held a course on creating internal values of the organization with the Martfardesign series, focusing on the importance and place of design.
In this course, the main values of the organization were defined and explained in the presence of managers and experts of the group. In addition, during this course with the Martfardesign group Marjan Ahrabi fard, teamwork learning was held to present a team perspective and accept opposing opinions with the design thinking method.
People who tried to influence the processes and operations of the complex in the form of specific groups and shared their views with each other at the end of the day.
