Introduction
Today’s world is constantly evolving with the birth and creation of new startups. These startups emerge with the aim of addressing essential and even emerging needs of users. However, these fledgling businesses often face numerous challenges; from intense competition and financial difficulties to a lack of precise information about their target audience and an inadequate understanding of the market. In this context, the human-centered design thinking method, as a creative and systematic approach, can be effectively used to identify and solve complex and ambiguous problems.
The design thinking method helps businesses to fill the existing informational gaps by properly categorizing and thoroughly understanding their target audience and developing their products and services based on the real needs of customers.
In today’s competitive world, a deep understanding of the market and customers can determine the future of a business. This approach not only significantly reduces the risks associated with product development but also ensures that companies offer products that are more closely aligned with the real needs of customers.
In the past year, MAKH has been able to inject an innovative perspective into large companies such as Irancell, Fakher Holding (including companies like Tipax, Tnext, etc.), Dotin Company, and other companies by holding educational classes.
These trainings have opened a new window for businesses to understand customers, define real problems, test products, and create prototypes. One of the noteworthy points in all the companies and sessions is identifying areas that were previously overlooked and focusing on the real needs of users.
This demonstrates that a lack of proper understanding of users’ real needs can lead to incorrect responses and customer dissatisfaction.
In its educational and consulting programs, MAKH has not only relied on academic explanations of design thinking principles but also introduced and analyzed real case studies, allowing businesses to operationally utilize this method and apply it in their work.
All the organizations MAKH has collaborated with have been able to confront their business challenges and gain a correct understanding of the real needs of their target audience.
MAKH believes that success in today’s world requires agility, creativity, and a correct and complete understanding of the real needs of customers. Therefore, by producing its products and offering the best and most comprehensive training and consultations, it helps companies take steps towards growth and development and achieve remarkable successes.
By: Amirreza Morakbati
Designer of MAKH
