Introduction
BUSIGN is a realm where business and design converge, giving rise to interdisciplinary expertise known as “BUSIGNER”. This innovative space fosters problem-solving and offers collaborative solutions, bridging the gap between the realms of business and design. A BUSIGNER is an individual who possesses knowledge, awareness, and experience in this unique field.
In this article, we will explore the abilities of a “BUSIGNER”, delve into key performance indicators, and highlight the essential soft skills that designers require. Join us as we unravel the significance and efficiency of this expertise within the business world.
Skills
To acquire the required skills in a specialty that is inter-discipline, one should have sufficient knowledge and understanding of the skills of both things. Is someone, who is aware of the communication chain and the inputs and outputs between these two and the connections between them. From a technical and professional point of view, “BUSIGNER” knows business and design processes and operations. He knows well the points that overlap or conflict and consciously advances the issue based on the values of both sides.
He knows what happens when creating and developing a designer’s idea and how an idea turns into a product or service.
In the cycle of creating an idea until it enters the business world and reaches the end, the consumer, “BUSIGNER” plays a key role as a facilitator and communication link between the designer and the entrepreneur.
“BUSIGNER” knows the literature and the world of presentation of designers and businesses, and shares an idea with business managers with his literature that is understandable for both groups.
He is aware of the design process and its value and correctly presents this value to the business world. To properly present the idea, he oversees the business structure, business model, and the structure of the brand strategy document. These nobles helped him to know the correct position of design as a thought and culture in the structure and strategy of the brand.
He considers the profitability of design, the final output of which is a product or service, in the business process.
He is aware of the impact of design on brand strategy, and its relationship with the vision, mission, short-term and long-term goals, brand values, core competencies, and competitive advantage of the brand, and this can play a key role in the success of the “BUSIGNER”.
In fact, he knows how where, and in what period design can help business success and be effective based on each brand’s strategy.
The Core Competencies
Companies develop based on a central core. This core is formed based on the vision and capabilities of the founder of the brand and it is differentiation. Mainly, the core competency of the brand is created based on the first strengths of the company, and sometimes in the process of developing the brand, the main competency is defined and focused and invested in it.
In a competitive market, each brand needs to know its core competency and use it as the main business engine. “BUSIGNER” discovers or defines the core competency of the company and presents it to the market with creative methods with the knowledge of the design process. The core competency is presented as a competitive advantage in the market based on the “BUSIGNER” method
Competitive Advantage
In the market and competition, brands try to create a significant distinction in providing a service or product and give a unique competitive advantage to the customer. This helps them to take more market share and have more loyal customers. More market share means reaching the annual sales target and more profitability that the company achieves.
By knowing the structure and process of product development on the one hand, and new experiences that the customer needs, on the other hand, “BUSIGNER” can create value as a competitive advantage and present it to the customer.
“BUSIGNER” correctly discovers the needs and demands of customers with the help of market research techniques and based on the capability of the organization, it offers its solutions in innovative ways as a competitive advantage to the customer
Brand Value Proposition
Being aware of the genius of designers and the possibility of presenting new ideas to customers, BUSIGNER can create new value propositions for businesses. The brand’s value proposition should be updated according to the change of generations as well as customer values over time. BUSIGNER receives the new values of the society by studying and examining the customers and provides values based on the change of generations and the brand’s customer group.
Customer Relationship
In today’s world, customers are affected by the development of technology, regardless of whether they are using our service or product. They are also changing their way of thinking and lifestyle. Customers are constantly facing the speed of technological progress and change whether they like it or not.
Now, the question is, how much do brands whose products or services are not so dependent on modern technology update themselves based on changing customer lifestyles? To what extent do they choose new methods to communicate with customers and provide their services?
BUSIGNER knows that the old service and product should be changed and presented to him with new methods based on the new concerns of the customer. The customer segment expects to see a creative and innovative communication method based on changing their behavioral habits. BUSIGNER monitors these changes and provides intelligent responses to customer requests.
Conclusion: Make New Horizons
In a world characterized by change and growth, novel fields of expertise emerge to address new challenges. In a business landscape where innovative ideas pave the way for new value and customer experiences, the BUSIGNER stands as a beacon of equilibrium, maintaining balance in the journey of growth and synergy between business and design.
Irrespective of the relationship between the designer and the business owner, customers, and users demand new products and services presented through fresh perspectives aligned with their lifestyles and experiences. Embrace the possibilities that lie ahead, as a BUSIGNER guides businesses in creating new value propositions and delivering unparalleled customer experiences. Step into the realm where business and design harmoniously converge, and witness the transformative potential of the BUSIGNER.
By: Majid Ahmadi Khoshbakht
CEO of MAKH
